Cultural Narrative Development in Digital Media

The brief

How are digital platforms like redefining the representation and transmission of Indic cultural narratives in the digital age? What role do these platforms play in shaping public perception of Indic culture, and how do they navigate the challenges of cultural authenticity versus digital innovation?

Project Description

In an era where digital media is omnipresent, the power it holds in shaping cultural narratives and perceptions is immense. This case study delves into the intricate ways digital platforms are not just disseminating information but actively molding and enhancing cultural narratives. Focusing on platforms like Brhat.in, Sangam Talks, and Citti Media, the study seeks to understand how these entities integrate Indic cultural elements into their digital presence, creating a new paradigm in cultural storytelling and brand identity.

Objective

How Digital Media is setting up new cultural narratives

Design

Brhat.in | A Culture Engine | Indic Media Lab

Conclusion

In an era where digital media is omnipresent, the power it holds in shaping cultural narratives and perceptions is immense. This case study delves into the intricate ways digital platforms are not just disseminating information but actively molding and enhancing cultural narratives. Focusing on platforms like Brhat.in, Sangam Talks, and Citti Media, the study seeks to understand how these entities integrate Indic cultural elements into their digital presence, creating a new paradigm in cultural storytelling and brand identity.

References

https://brhat.in

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Creativity reimagined

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